ZUZWA – an iconic 60-year-old French luxury jewelry brand – has announced its foray into the fashion apparel segment with the release of its 2023 collection, “A New Dawn”, created by Mina Tadros, son of the brand’s founder. Makram Tadros.
The brand says it is now turning to fashion, drawing inspiration from the fashion company’s heritage and commitment to craftsmanship and crafting the highest quality pieces.
According to a press release sent by ZUZWA to Clothing Resourcesthe new collection will be available online and in global stores from February 28, 2023.
“Creating high jewelry is synonymous with timelessness and attention to detail. A New Dawn focuses on timelessness in the context of the beauty that surrounds us in nature, and our interpretation of continuation and change,” said ZUZWA’s Mina Tadros, adding, “It highlights the idea that while everything has its place in our lives of evolving lives, the French way of living in the moment, enjoying every day and every night is a way of life worth living.
It should be noted here that ZUZWA was launched in 1959 by the famous designer Makram Tadros whose work was in demand throughout France, Italy and Egypt. ZUZWA’s new clothing collection continues this tradition.
The bold new clothing line highlights recurring Leo and Lioness themes that symbolize majesty, courage and a sense of being at the top of their domain. The collection also emphasizes new beginnings, while incorporating the sixty-year-old fashion house’s heritage, a celebration and rebirth of the brand.