Bright, vibrant and vivid – sunny yellow rules the fashion radar, and how! Often associated with optimism and new beginnings, this shade of yellow has many takers in India and abroad. BLACKPINK star Lisa recently donned a sunny yellow tube top and skirt, while actress Anne Hathaway opted for shorts and a long tee, complete with a statement necklace and nude lips, for a Bulgari event recently. Closer to home, moms-to-be Alia Bhatt and Sonam Kapoor Ahuja looked super pretty in flowing yellow dresses, allowing them to pull off maternity fashion without compromising on comfort. While actor Vaani Kapoor looked graceful as ever in an elegant yellow saree for Shamshera promotions, actor Mrunal Thakur opted for an infinity blouse and sharara in sunshine yellow, layered with a cape, while promoting his latest release, Sita Ramam.
What makes this color so popular?
“Yellow symbolizes happiness, new beginnings, enthusiasm and confidence. Spring-summer 2022 trend, it perfectly embodies the idea of change. Yellow remains popular as an accent color. It looks fabulous with neutral backgrounds like blue, white or black. You can minimize the effect by pairing a yellow top with a more neutral colored blazer,” shares designer Ritu Beri. Echoing similar sentiments, designer Samant Chauhan says, “Yellow, with its auspicious energy and ever-radiant festive cheer, is making a comeback in mainstream fashion now more than ever!
For the designer Vaishali S, the color reminds her of the sun. She says, “Yellow is often associated with summer, especially in the Western world. For me, it’s a question of energy. I often include it in my collections to increase rhythm and power. In recent months you can find it brightening up my winter, summer, bridal and Haute Couture collections.
Internationally, yellow resonates with the start of spring-summer and is often seen in designer collections as well as on the catwalks. “It’s summery and represents the sun. For Westerners, it’s a big deal because they barely see the sun,” says stylist Isha Bhansali, adding, “With Alia, I found the figure worked really well, especially with her current pregnancy. It’s classy and sexy at the same time, which is hard to do right.
The pandemic effect
In a world marked by a health crisis like Covid-19, what better way to instil positivity than through our clothing choices? In this regard, colors like sunshine yellow top the charts. “More than ever, the post-Covid world has understood the importance of the sun and well-being in fashion and everything we do. There is no color that gives so much optimism, hence yellow reigns everywhere in fashion,” notes designer Anupamaa Dayal, adding, “A saree in shades of yellow is sensational!
Stylist Rishi Raj also thinks the pandemic has played a role in the shade’s popularity. “Yellow has always had a sunny, happy feel to it. After the darkness the world has recently experienced, it’s only natural to express hope and positivity through fashion, as it always has,” he notes.
Style it properly
According to Bhansali, sunny yellow is quite easy to style, as it suits many kinds of clothing, traditional or western, as well as body types. “He’s also versatile in terms of the occasion. You can wear it day or night. With a bright pop color like sunny yellow, don’t overdo the rest of the set. Do not make bags, earrings, etc. assorted. Break up the monotony, but at the same time don’t add too much contrast. If you do color blocking, purple is a great color combination with yellow. With accessories, go for minimalism to celebrate color in the most balanced way possible,” she suggests.
Raj, on the other hand, thinks the world we live in today has gone beyond predictability and a particular set of what is considered fashionable. “Wear a pop of yellow to spruce up a minimal look. It could be earrings or even eyeliner…or go all out and drench yourself from head to toe and make a statement! Make your own rules, go for 50 shades of yellow and wear it in different tones,” he says, before sharing a warning: “Be careful with color combinations. A yellow and black combo might remind people of a Kaali Peeli taxi!
Author tweets @srinidhi_gk
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