H&M Man’s new destination for seasonal lookbooks was created to inspire customers to look and feel their best, whatever the moment. Launching just before the start of one of the most stylish seasons of the year, visitors to hm.com will discover the main trends through the strongest looks of fall 2022.
The destination lookbook is divided into three style platforms: smart, casual and street. From edgier looks (smart) to everyday styles (casual & street), the site offers plenty of inspiration for all occasions and moods.
“Trends show you possibilities. Style is about being yourself. Ideally, we can encourage customers to have fun and try new ways to express their personal style,”
said Ross Lydon, Head of Menswear Design at H&M
This season’s carefully curated looks draw inspiration from the world of functional outerwear, workwear, effortless streetwear and new prep. Checked wool coats and tailored pieces take on a contemporary twist with streetwear accessories. Stylish varsity jackets are paired with super loose denim. Next-gen casual jumpsuits make way for a more confident season.
Loose silhouettes and ultra-soft qualities are common themes across style platforms, paving the way for a more comfortable hybrid work wardrobe for fall.